TranslateAble’s clients span the length and breadth of the event ecosystem. From corporate brands to exhibition organisers to AV suppliers and venues.
Excel London is the UK’s biggest event venue which welcomes some of the UK’s largest trade shows and events every year. Once such event, WTM London is one of Excel’s highest traffic events and presents unique logistical challenges. In an innovative, first-of-its-kind approach to further ease traffic flow, TranslateAble provided onsite interpreters fluent in English, Hungarian, Serbian and Polish to work alongside Excel’s traffic team, helping to streamline communication with drivers and event suppliers.
The additional on-the-ground support enabled Excel’s dedicated traffic team to handle driver and supplier queries faster, especially for those for whom English was not their first language. With some drivers arriving with limited details or visiting the venue for the first time, interpreters communicated essential instructions on specific parking areas, directions and stand locations, helping to ensure that the build and breakdown stages remained on schedule.
This marks the first time interpreters have been used by a venue to address traffic coordination in this way, representing a new initiative aimed at enhancing operational efficiency and inclusivity.
Kerrie Kemp, Director of Venue Operations at Excel, commented:
“Here at Excel, we are constantly looking at new investments and initiatives to make our venue even more accessible and efficient for everyone who uses it. During WTM London, the TranslateAble interpreters played a crucial role in maintaining the flow of traffic, clearing vehicle areas promptly, and enhancing the experience for both drivers and the Excel team. We’re delighted with how successful the trial went, and we will be exploring further opportunities again in the future.”
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Read more about this story in M&IT magazine.
If you’re an event organiser or oversee venue operations and want to implement a similar onsite strategy for your upcoming events, send us your event brief to get started.